Delta Dental of Missouri

Community-based Initiatives

Objective

Delta Dental allocates a significant amount of time and resources to community-based initiatives throughout the state of Missouri. The organization spearheads innovative programs such as Land of Smiles, SmilesLEAGUE and futureFOCUS, and provides unwavering support for Give Kids A Smile, the Delta Dental Health Theatre and others. Delta Dental has been working with The Hauser Group for nearly a decade to raise awareness about the company’s community influence in an effort to generate good will among constituent groups and continue to make a tangible and transformative impact on the health and wellness of Missourians.

Strategy

Media relations has played a key role in helping Delta Dental achieve its objectives. Our multi-pronged efforts have succeeded at generating extensive coverage in broadcast, print and online media outlets in counties throughout Missouri. Media placements range from in-studio and onsite television and radio interviews, to features in major dailies and expansive write ups in smaller community papers. We have sought out and captured a variety of awards recognizing Delta Dental’s community-based initiatives, further underscoring that Delta Dental is a great corporate citizen. We also continue to reinforce its messaging through internal and external newsletters.

Results

We have secured hundreds of thousands of dollars worth of media coverage in support of Delta Dental’s community initiatives, supporting the organization’s growth from $150 million in annual revenue in 2002 to more than $450 million in 2010. We’ve been instrumental in crafting award submissions that have lead to the receipt of a vast array of awards and recognition, including the What’s Right with the Region Award from FOCUS St. Louis, the American Marketing Association’s 2005 Marketing Excellence Award, a feature in PR News’ 2006 Guide to Best Practices in Corporate Social Responsibility and a 2011 Communitas Award from the Association of Marketing and Communication Professionals, just to name a few.  We’ve also helped to grow attendance at Delta Dental’s futureFOCUS seminars for healthcare/health benefits leaders. And, more than 87 percent of dentists, dental office managers and insurance clerks responded to a 2010 provider survey stating that Delta Dental’s public relations efforts are better or much better than other insurance companies.

« BACK TO WORK