ST. LOUIS, Jan. 5, 2012 – The thrill and excitement of the St. Louis Cardinals World Championship has been reignited with the announcement of a World Championship Trophy Tour presented by U.S. Cellular and the St. Louis Cardinals. From Jan. 7 through April 7, the trophy tour will make 53 stops at U.S. Cellular stores in communities throughout Missouri, Southwestern and Central Illinois and Tulsa, Oklahoma, and will provide fans with the unique opportunity to have their photo taken for free with the trophy.
“Through our partnership with the Cardinals, we are always looking for ways to enhance the fan experience,” said Michelle Groves, director of sales for U.S. Cellular in St. Louis. “The trophy tour is one of the ways U.S. Cellular and the Cardinals can reward fans for their loyalty and support. We’re happy to provide this unique opportunity for fans to get an up close and personal look at this piece of Cardinals history.”
The World Championship Trophy Tour kicked off today with a press conference hosted by U.S. Cellular and the St. Louis Cardinals at the U.S. Cellular retail location in Maplewood. Cardinals President Bill DeWitt III and U.S. Cellular representatives revealed the details for the tour, including the dates, times and locations of the tour stops. The trophy will be on the road for three months starting Saturday, Jan. 7. Between the hours of 11 a.m. and 3 p.m., fans can stop by the U.S. Cellular store in University City to be among the first to enjoy this experience. The store is located at 6623 Delmar Blvd.*
“U.S. Cellular is an outstanding partner of the Cardinals,” said DeWitt. “The U.S. Cellular trophy tour is a great opportunity for our fans to connect with the symbol of our 11th World Championship.”
The 30-pound trophy stands two-feet tall and features 30 gold-plated flags, one for each of the Major League Baseball teams, which rise above an arched baseball with latitude and longitude lines symbolizing the world. To ensure the proper preservation, the trophy will travel in a clear case in its own luxury vehicle throughout the tour.
At each of the trophy tour stops, Cardinal fans are invited to come to the retail location and get a photograph taken with the trophy at no cost. Attendees are also welcome to bring their own cameras or devices to take pictures. While at the U.S. Cellular store, fans can upgrade their wireless device to a smartphone like a Motorola Electrify that has a high-quality camera, and get a double play on savings of U.S. Cellular’s line-up of cutting-edge devices with a waived activation fee and instant rebate on all devices when purchased the day of the tour stop.
For those that may have forgotten their cameras, U.S. Cellular associates will have an HTC Flyer mobile tablet on hand to take pictures of the fans and can send the photos directly to their email accounts so the picture can be shared with friends and family.
For more information about the trophy tour or to see the full tour schedule, fans can visit www.cardinals.com/trophytour or call 314-345-9579. Details about the tour will also be posted to U.S. Cellular’s and the Cardinals’ Facebook and Twitter pages.
In March 2011, U.S. Cellular and the Cardinals extended their partnership with a three-year agreement for U.S. Cellular to continue as the official wireless sponsor of the St. Louis Cardinals. With the renewed partnership, the wireless carrier introduced the new U.S. Cellular MVP Deck, a premium, all-inclusive seating area. U.S. Cellular also provides the Family Pavilion and a U.S. Cellular kiosk where families and fans can further enhance their day at Busch Stadium for little or no additional cost.
About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine’s 2011 Readers’ Choice Award. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.
For more information:
Susan Newsham, The Hauser Group, (314) 436-9090